Tuesday, 10 July 2007

Encryptanet Updates

Since I've been getting a lot of email about Encryptanet, I asked Greg for an update. He said that Encryptanet is in stealth mode, but working hard to launch their latest product. From what I understand, it's a way to encrypt one or more links to any blog, podcast, or RSS feed. They provide a decryption service that acts as a gatekeeper to the content and the tools to encrypt the links. He sent me the address to try out the main service.

https://wsl.paycloud.com/AccessCertificates/Encrypt

The link above is just an example, but encrypting links can be done by anyone. He says the real portal will have user specific accounts and much more consumer friendly graphics. Here's the steps that I copied from their product flyer:

First you have to setup your account by creating a one-time encryption tag.
Any content encrypted with the same tag will automatically be unlocked for the user. This is a really good way to group content together into a subscription.
-- enter in your email, this is the paypal, google, or amazon account that gets paid
-- enter in a unique encryption string, like a password but used to encrypt things
-- enter a price to charge for access
-- enter the time in minutes, days, months to allow access


Next you create the link.
The second and third way only work if you have the Encryptanet
access manager installed.
-- drag and drop a Web address on the form and it returns the encrypted one, or
-- add the encryptanet button to your toolbar and click on it, or
-- right-click and select encrypt from the popup menu on any link on the page


Original Link:
http://www.teslamotors.com/index.php

Encrypted Link:
http://decrypt.paycloud.com/decrypt.cgi?d=p%2Fbhd%2Fz6yDSWRch7%2F4hCjkeedU4y3i1SM5pr2rfmQn5T1A8FeOHSPhK4YhKzEKT20mcrYvA%2B40E%3D


Next, post the selected link on your own Website or any of your favorite content sites.
Here is an example of using the myspace blogging form to add an encrypted link to a blog entry.


Finally, sit back and enjoy the reveues.
As users convert to "micro-subscribers", you get sent the revenues--just like using Google Adsense. In this case, users are more likely to buy because:
-- you didn't destroy the "free" value of the site
-- users get greater access to all items as opposed to buying just one link (which doesn't work)
-- users don't have to disclose their private financial info or even their email


Here's the final product: a blog post on Myspace that lets free users read what they want, but provides a premium service for more interested ones.

Try encrypting your own links and see if you like it.